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In this fact and inspiration filled book florist Per Benjamin and Max va de Sluis embrace the history of floral design and reuse, re-interpret and re-invent historical ideas and techniques to make present-day floristry more sustainable and less wasteful. The principles Reduce, Reuse, Recycle have been imprinted on everyone’s mind for a while, but not as such in the floral craft. However, here as well they are beyond important and point the way forward towards the future of floral design.
The footprint of modern-day floristry is considerable, however ideas and techniques from the past can be the solution to help create a sustainable future in the sector. Max and Per go as far back as the Stone Age and Ancient Egypt to find out about flower use, techniques and materials. The show us how intricate floral design were made without single-use, non-compostable or non-reusable materials, and these often simple, but clever and inventive ways can be adapted and upscaled to create contemporary “greener” floral design.
Authors: Per Benjamin and Max Van de Sluis
Photographers: Pim van der Maden and Nico Alsemgeest
Size: 26.5 x 20cm
Number or pages: 224 pages
Hard cover
English edition